Guide · for brokers and channel partners
Real estate landing page: what it needs to bring enquiries
Creatisoul team
A real estate landing page is one page for one project or offer. It needs the project's name, homes and locality on the first screen, the facts and location below, a short form and a WhatsApp button, the project's RERA lines, and a record of which ad or search brought each enquiry.
What is a real estate landing page, and how is it different from a website?
A landing page is one page built for one project or offer, where people from an ad or a search arrive. A website has many pages and many jobs; a landing page has one: the enquiry.
Your website is for everyone who looks you up: buyers checking who you are, people browsing your listings, a builder checking your work. It has menus, an about page and many ways to wander.
A landing page is for one group of buyers with one interest, for example people who clicked an ad for 3 BHK homes in a new launch. It talks only about that, answers the questions they have before they enquire, and asks for one thing.
That focus is why ads should send people to a landing page and not your home page. A buyer who clicked "3 BHK in Thanisandra" and lands on your home page has to search again. Most won't. The comparison shows the difference.
Your website vs a landing page
| Website | Landing page | |
|---|---|---|
| Who it's for | Anyone who looks you up | Buyers interested in one project or offer |
| What's on it | All your listings, localities and pages about you | One project: its homes, facts, location and RERA lines |
| Where people come from | Your name, shared links, search | An ad, a post, or a search for that project |
| What it asks for | Many possible next steps | One: the enquiry or the site visit |
| How long it lives | Years | As long as the project or the campaign runs |
Should a landing page be built for ads, search or both?
Decide the goal before the design. Ads want one fast, focused page. Search wants pages that stay up and answer each question. A new launch often needs both: a project microsite, with ad pages inside it.
For ads, speed and focus matter most. The page must match the ad, open fast on mobile data and make enquiring easy. It can be hidden from search, and you can change it as often as the campaign needs.
For search, one page is rarely enough. Buyers search the project's name, its floor plans, its price, its location and how it compares. A project microsite gives each of those its own page, and the pages keep bringing buyers for as long as the project sells.
Hybrid is the usual answer for a launch: a project microsite that search can read, with a few focused ad pages on the same site that send their enquiries to the same place. The table shows what to build for each goal.
| Goal | What to build | What matters most | How long |
|---|---|---|---|
| Ads | One landing page per campaign or audience | Matches the ad, opens fast, one enquiry | The campaign |
| Search | A project microsite: overview, plans, location, price, amenities | A page for each question buyers search | The project's life |
| Both | A project microsite with focused ad pages inside it | One place for every enquiry, tagged by source | The project's life |
What goes on a real estate landing page, from top to bottom?
The project and one clear way to enquire on the first screen, then the facts, the homes, the location and the proof, in the order a buyer checks them.
Most buyers open the page on a phone, from an ad or a WhatsApp link. The first screen decides whether they stay: the project's name, where it is, what's on offer ("2 and 3 BHK, under construction") and a button to enquire.
Below that, answer the questions in the order buyers ask them. What are the homes and their sizes? Where exactly is it, and what's nearby? Who is the builder, and what have they delivered? What does it look like? Then ask again for the enquiry.
This is the order to use as a template. Leave out anything that doesn't help a buyer decide to enquire: long histories, every amenity in a list of fifty, pop-ups.
The landing page, section by section
- First screenThe project's name and locality, the homes on offer, one good picture labelled as the builder labels it, and an enquiry button.
- The homesEach configuration with its carpet area and a floor plan. The price, a starting price or "price on request" in words.
- LocationA map, and distances to the metro, schools, hospitals and work hubs in kilometres.
- The builderWho is building it and what they have delivered before, with the project's RERA lines.
- Pictures and videoRenders, a walkthrough or the site's progress, each labelled for what it is.
- Enquire againThe same short form or WhatsApp button at the end, and a line saying when you'll reply.
How should a landing page take the enquiry?
With one short form and a WhatsApp button that names the project, both in reach on every screen. Ask only what you need to call back.
Every field you add loses buyers. Name, phone and the home they're interested in are enough for a first call. Budget and timeline can wait for the conversation.
Many buyers in India would rather write than fill a form. A WhatsApp button that opens a chat with the project already named ("Hi, I'm asking about Cedar Grove, 3 BHK") starts the conversation and tells you which ad they came from if you tag it.
On Meta you can also collect enquiries in a form inside the app. That is quicker for the buyer but often brings less serious enquiries, because they never saw the project. A landing page shows them the project first. Many teams test both. Run the checklist on your page.
The enquiry, checked
- An enquiry button on the first screen, without scrolling
- A form with name, phone and the home they want, nothing more
- A WhatsApp button whose message names the project
- A phone number you can tap to call
- A thank-you that says when you'll call back
- Each enquiry tagged with the ad, post or search it came from
- Someone calls back within minutes in working hours
- No pop-up asking for a number before the buyer has seen the project
What RERA lines must a real estate landing page show?
The project's RERA registration number and the authority's website, wherever the project is advertised, and nothing at all before the project is registered.
Under RERA, a landing page is an advertisement. It must carry the project's registration number and the website of the state authority where it is registered; in Maharashtra, the authority's QR code too. A channel partner also shows their own agent registration number.
A project can't be advertised before it is registered. That means no "pre-launch" landing pages, no teasers and no enquiry forms for a project that has no number yet.
Be careful with claims. Label renders as the builder labels them, give distances rather than drive times, and use only figures the builder has approved. The exact wording and placement differ by state, so check your state's RERA rules.
RERA and claims, line by line
- RegistrationThe project's RERA number and the authority's website, near the project's name and again in the footer.
- Your numberA channel partner's own agent registration number beside the project's.
- Before registrationNothing: no page, no teaser, no form.
- PicturesRenders labelled as the builder labels them, such as "artist's impression".
- DistancesIn kilometres, from a map, never a promise of how many minutes the drive takes.
- Prices and offersOnly what the builder has approved, with the terms beside them.
How do you match a landing page to Google ads, Meta ads and search?
Each source brings a buyer with a different question. The page they land on should answer that question first, in the same words the ad or the search used.
On Google, the buyer typed something specific, like the project's name or "3 BHK in Thanisandra". The page's heading should say the same thing, and the facts they searched for should be on the first screen.
On Meta, the buyer wasn't searching; a picture or a video stopped their scroll. The page should continue the ad: the same picture, the same offer, then the facts that make them want a visit.
From search, the buyer may arrive on any page of the microsite, so each page needs its own way to enquire. Keep these pages up for the project's life and their facts current. The columns sum up each source.
Three sources, three first screens
Google ads
Heading = the search
The project or "3 BHK in Thanisandra", in those words
Facts first
Configurations, sizes and the price line up top
One page per ad group
Project-name ads and locality ads land on different pages
Meta ads
Continue the ad
The same picture and offer the buyer just saw
Show, then ask
The homes and location before the form
Test against the in-app form
Compare how many of each become site visits
Search
A page per question
Plans, price, location, amenities, each on its own
Kept current
Stage, availability and offers updated as they change
Enquiry on every page
Buyers arrive anywhere, not only on the first page
How do you measure and improve a landing page?
Record where every enquiry came from and what happened next, then change one thing at a time and compare.
The number that matters isn't clicks or even enquiries; it's how many enquiries become site visits and bookings. A page that brings fewer but better enquiries is the better page.
So every enquiry needs its source: tag the links in your ads and posts, and keep the page and campaign with each enquiry. Then note what happened: called, visited, booked or lost.
To improve the page, change one thing at a time, such as the first picture, the heading or the form, and run it long enough to compare. Changing everything at once tells you nothing. The list shows what to record.
What to record for every enquiry
- The sourceGoogle ad, Meta ad, search, a post or a WhatsApp share, from the tags on your links.
- The campaign and pageWhich ad and which landing page, so each one is counted on its own.
- The project and homeWhich project and configuration they asked about.
- What happenedCalled, visited, booked or lost, with the date of each step.
- The change you madeWhat you changed on the page and when, so you can compare before and after.
Hennur Homes sells a launch
Invented exampleHennur Homes, the invented broker from our other guides, is a channel partner for Cedar Grove, an invented launch in Thanisandra. They want enquiries from ads now and from search for as long as it sells. Here is how they'd use this guide.
- 1
Pick the goal
Both: a microsite for search, with an ad page inside it for each campaign.
- 2
Build the pages
Overview, floor plans, location, amenities and price, each with its own enquiry form.
- 3
Match the ads
A Google page headed "3 BHK in Thanisandra" and a Meta page that continues the video ad.
- 4
Add the RERA lines
Cedar Grove's number and the authority's website, with their own agent number beside it.
- 5
Measure and change
Every enquiry tagged by source; once a month, one change to the weakest page.
Questions about real estate landing pages
- What is a real estate landing page?
- A single page built for one project or offer, where buyers from an ad, a post or a search arrive. It shows the homes, the facts, the location and the RERA lines, and asks for one thing: the enquiry.
- What is the difference between a landing page and a website?
- A website has many pages and many jobs: your listings, your localities, who you are. A landing page has one job, an enquiry for one project or offer, and leaves out everything that doesn't help with that.
- Is a landing page or a project microsite better?
- For ads alone, a focused landing page is enough. For search, a microsite works better, because buyers search for the plans, the price and the location separately. For a launch, a microsite with ad pages inside it does both.
- What should be on the first screen of a real estate landing page?
- The project's name and locality, the homes on offer, one good picture labelled as the builder labels it, and a button to enquire. A buyer on a phone should see all of that without scrolling.
- Does a real estate landing page need the RERA number?
- Yes. Show the project's RERA registration number and the authority's website, and a channel partner's own agent number. Don't put a page up before the project is registered. Check your state's rules for the exact wording.
- Should ads use a landing page or the platform's own form?
- Both can work. An in-app form is quicker for the buyer but often brings less serious enquiries, because they never saw the project. A landing page shows the project first. Test both and compare how many become site visits.
- How do I know if my landing page works?
- Count how many enquiries become site visits and bookings, by source. Change one thing at a time on the page and compare before and after.
A project site built for ads, search or both
We build project websites with a page for each question buyers ask, focused pages for your ads, the RERA lines in place and every enquiry recorded with its source. Tell us the project and the goal. Within 48 hours you get a written plan.
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