How should a real estate developer market a new project, from pre-launch to possession?

Start the day the project is RERA-registered, with everything built: a project site and a landing page per unit type, each carrying the registration number. Let buyers explore the master plan in 3D before they visit. Run Google and Meta ads into those pages, give every enquiry an owner and a visit date, and keep booked buyers updated until possession.

Can the project site go live before RERA registration?

No. The law treats any public mention of a project as an advertisement, and nothing may be advertised before registration, phase by phase. We build the site, the 3D master plan, the film and the ads beforehand, keep them behind a login, for your team only, and switch them on the day your number is issued. Until then, only your company's own brand is public.

Do we need all of this for one launch?

No. One project usually needs four pieces: its own site, the 3D master plan, a launch film with its ad set, and one list for enquiries. A large project in phases adds a switch-on per phase, milestone films, partner versions and, built to order, inventory and payment schedules. Your written plan says which pieces come first.

We already have an agency. Where do you fit?

Keep them. We build what agencies rarely build: a project site written for the project's name and for AI answers, the 3D master plan, and the film with every ad size. Your agency can run ads to pages we build, or we run them. Either way, the site, the domain and the 3D model are yours.

We have a sales CRM. Do we need yours?

Probably not. If your team already works well in a CRM, keep it; we build the pages and the 3D plan alongside it. If enquiries live in spreadsheets and WhatsApp groups, we build, to order, one list shaped to how you sell: every enquiry with an owner, a visit date and a reason when it's a no.

What do our channel partners get?

Their own version of the launch film and ads, carrying their RERA agent number beside the project's. Built to order: a sign-up for partners, approved material per project, and enquiries credited to the partner who registered the buyer first. A partner can also have their own new-launch site, like the sample on this page.

Do you use AI images, and how are they labelled?

Your architect's renders come first. Where we fill a gap with an AI-made scene, it is labelled where the buyer sees it, and you can add labels but not remove ours. We never show an amenity, a view or a location your approved plan doesn't have, labelled or not.

What can we see that you've built?

Open the Belvedere 3D master plan on your phone: a real Bengaluru project we rebuilt from its public data, as a demo. The project-site and enquiry screens here are designs we build to order, and the films and ads are samples on invented projects. Each is marked, so you know what runs today.

Marketing and software for real estate developers, from registration to possession

The short answer

Everything a project needs online, built before its RERA registration and switched on the day the number arrives: a site for the project, a 3D master plan buyers explore, a launch film with ads we run, and one list for every enquiry. Then updates that keep buyers sure until you hand over the keys.

Get a written plan See a project's life

Live demo: fly a 3D master plan on your phone. Everything else here is a design or a sample, and labelled so.

Your projectOne project A large one, in phases Several projects

A smiling man in a navy suit looks down at a tablet in his hands — Illustration

A project website for an invented project, Cedar Grove: 2 and 3 BHK on Hennur Road with an Enquire button and a numbered 3D master plan — The project's own site Built to order

The Belvedere master plan in 3D on a phone: numbered pins over towers, courts and lawns, with the place list below — 3D master plan Live demo

A launch ad for the invented project Cedar Grove on a phone: 2 and 3 BHK, Book a site visit, with the RERA number line and a QR code — The launch ad Sample

An enquiry card: New enquiry, 3 BHK in Thanisandra, an owner's initials and the next step 'Call today' — An owner and a next step Built to order

Get found, then show it

Two jobs, two products. One gets buyers to the project; the other lets them walk it before they visit.

A project website for an invented project, Cedar Grove, on a laptop: 2 and 3 BHK on Hennur Road with an Enquire button, and a numbered 3D master plan below — Illustration

Job 1 · get found

The project's own site Built to order

Written for the project's name, so buyers and AI assistants find it
A page for every unit type, with its plans and facts
The RERA number and authority website in the body of every page

Project websites

In a sales office, a sales manager shows a couple a 3D master plan of towers and lawns on a large screen — Illustration

Job 2 · show it and sell it

A 3D master plan buyers explore Live demo

Built from your sanctioned plan and your architect's renders
Sent as a link before the visit, so buyers can explore it first
Opened on a big screen at the sales office

Project experience

We run it Found every month after launch: SEO for the project's name

A project's life

What each stage needs, and what we build for it

Nothing goes public before the RERA number, and everything is ready the day it arrives. Each piece is marked with what runs today.

Status:Live demoBuilt to orderSampleWe run it

Approvals, before registration
We build it all, and keep it private
Nothing about the project is public
The site, the 3D master plan, the film and the ads are made and checked against your plan. Only your company's own brand can be public now.
- A brand film for your company Sample
Illustration
Registration day
Everything switches on together
Live the day the number arrives
The site, the 3D plan and the first ads go live at once, each carrying the number and the authority's website. Phase by phase, if you build in phases.
- Project site Built to order
- 3D master plan Live demo
Illustration
Launch
Ads that land on a page built for them
Google and Meta ads we run, each landing on a page for one unit type. A film and every ad size, for you and for each channel partner.
- Google and Meta ads We run it
- A landing page per unit type Built to order
- Launch film and ad set Sample
Illustration
Site visits and sales
Every enquiry has an owner and a visit date
One list for the sales team, with a reason recorded when a buyer says no. At the sales office, the 3D plan on the big screen.
- One list for every enquiry Built to order
- Inventory and payment schedules Built to order
Illustration
Construction
Show buyers the promise being kept
Milestone films as towers rise, and updates that match what you file with RERA each quarter. Never ahead of it.
- Milestone films Sample
- Updates to booked buyers Built to order
Sample
Possession
Handover, in your name
Emails at each stage to possession, branded as yours. Once it sells out, the project's page stays up and points to your next one.
- Stage emails to possession Built to order
Illustration

One project, or a large one in phases

You don't need every piece for one launch. Start where buyers slip away.

One project · one launch

Four pieces usually do it

The project's own site Built to order
The 3D master plan Live demo
A launch film with its ad set Sample
One list for every enquiry Built to order

Large · several phases

Each phase goes live on its own

Switched on at each phase's registration, never before
Milestone films as each tower rises Sample
A version for every channel partner Sample
Inventory and payment schedules Built to order

A township layout: the registered phase's towers in full colour, later phases as a plain unlabelled outline — Illustration

Later phases stay dark until they're registered. A registered phase's page shows the whole site as filed, and later phases only as an outline with one line: they aren't registered yet.

What your channel partners get

Partners sell much of a launch. Give them material they can use, with their own registration on it.

Three phones showing the same Cedar Grove story ad, each with a different partner firm's name and an Agent RERA No. line — Illustration

Their own version of the film and adsEach carries the partner's RERA agent number beside the project's.Sample
Sign-up and approved material, per projectPartners join once and download only what you've approved.Built to order
Enquiries credited to the right partnerThe partner who registered the buyer first gets the credit.Built to order
Their own new-launch siteEvery project a partner sells, on one site of theirs. For brokersSample

Keep your agency, your CRM and the portals

We don't replace what already works. We build the pieces it doesn't cover.

Keep your agency, your CRM and the portals
	Keeps	We add
Your agency	The retainer, the media buying and the brand campaign. They can run ads to pages we build.	What agencies rarely build: the project's own site, the 3D master plan, the film with every ad size.
Your sales CRM	Your team's daily work, in the tool they already know.	The pages and the 3D plan. If enquiries live in sheets and groups, one list shaped to how you sell Built to order
The portals	Volume from buyers searching a locality or a budget.	A site written to come first for your project's own name, in its micro-market and in AI answers: the page every portal buyer checks before a visit.

The rules we build to, shown on one page

Every agency says "RERA number on every ad". Here is where each rule sits.

A project page on a phone: a render labelled Visualisation indicative, the project name, a box with the RERA number, the authority website and a QR code, and a 3 BHK card — Illustration

The number and the authority's website, in the bodyOn every page, ad and film end card, as large as your phone number.
The QR code where your state asks for oneBeside the number, linking to the project's registration page.
Every AI-made scene labelledYour architect's renders first. Nothing your approved plan doesn't show, labelled or not.
Nothing public before registrationNot a page, a teaser or a form. Phase by phase.
Distances, not drive timesMeasured along the road. Drive times change with traffic; distances don't.
A partner's version carries the partner's numberTheir RERA agent number, beside the project's.

Where you can see it today

The 3D map's overview of the Belvedere master plan

Live demo

Belvedere 3D master plan

A real Bengaluru project rebuilt from its public data: 44 pins, three tours, day and dusk. Not an official product of its developer.

Open the demo

Sample

A new-launch site for partners

Built by us to show every project a channel partner sells. The projects on it are invented.

What we won't do

Put a project online before its RERA number: Not a page, a teaser, an ad or an enquiry form.

Show what your plan doesn't: No invented amenity, view or location, with or without a label.

Print drive times: Distances along the road, in every state.

Promise rankings or bookings: Google, the ad platforms and your buyers decide those. You see what we built and what we ran.

Invent results or clients: No figure without a source. Demos and samples say so.

Lock you in: The site, the domain, the 3D model and the films are yours.

Questions developers ask

How should a real estate developer market a new project, from pre-launch to possession?: Start the day the project is RERA-registered, with everything built: a project site and a landing page per unit type, each carrying the registration number. Let buyers explore the master plan in 3D before they visit. Run Google and Meta ads into those pages, give every enquiry an owner and a visit date, and keep booked buyers updated until possession.
Can the project site go live before RERA registration?: No. The law treats any public mention of a project as an advertisement, and nothing may be advertised before registration, phase by phase. We build the site, the 3D master plan, the film and the ads beforehand, keep them behind a login, for your team only, and switch them on the day your number is issued. Until then, only your company's own brand is public.
Do we need all of this for one launch?: No. One project usually needs four pieces: its own site, the 3D master plan, a launch film with its ad set, and one list for enquiries. A large project in phases adds a switch-on per phase, milestone films, partner versions and, built to order, inventory and payment schedules. Your written plan says which pieces come first.
We already have an agency. Where do you fit?: Keep them. We build what agencies rarely build: a project site written for the project's name and for AI answers, the 3D master plan, and the film with every ad size. Your agency can run ads to pages we build, or we run them. Either way, the site, the domain and the 3D model are yours.
We have a sales CRM. Do we need yours?: Probably not. If your team already works well in a CRM, keep it; we build the pages and the 3D plan alongside it. If enquiries live in spreadsheets and WhatsApp groups, we build, to order, one list shaped to how you sell: every enquiry with an owner, a visit date and a reason when it's a no.
What do our channel partners get?: Their own version of the launch film and ads, carrying their RERA agent number beside the project's. Built to order: a sign-up for partners, approved material per project, and enquiries credited to the partner who registered the buyer first. A partner can also have their own new-launch site, like the sample on this page.
Do you use AI images, and how are they labelled?: Your architect's renders come first. Where we fill a gap with an AI-made scene, it is labelled where the buyer sees it, and you can add labels but not remove ours. We never show an amenity, a view or a location your approved plan doesn't have, labelled or not.
What can we see that you've built?: Open the Belvedere 3D master plan on your phone: a real Bengaluru project we rebuilt from its public data, as a demo. The project-site and enquiry screens here are designs we build to order, and the films and ads are samples on invented projects. Each is marked, so you know what runs today.

A launch gets one first day. Have everything ready for it.

Tell us the project, its phases and your registration date. Within 48 hours you get the plan in writing, priced.

Get a written plan