For channel partners
Channel partners in real estate: sell every project from your own site
A channel partner is a broker empanelled by a builder to sell its projects. To sell well online, you need to be found for each project and its locality, by buyers searching and by AI answers, and to keep a record of every buyer you register with the builder.
- 1
A buyer searches
3 bhk new launch thanisandra - 2
Your page answers that search
- 3
They enquire, and you register them
What a channel partner needs online
Three pieces, each built to order. Start with the one your next launch needs.
A site for that project
- Your RERA agent number beside the project's
- Plans, location and the master plan in one place
- A 3D master plan where the package has one Live demo
A new-launch site for all of them
- City, locality, stage and amenity pages
- Each page lists every project that fits
- Enquiries tagged by project
A list that keeps the proof
- Which buyer, which builder, which project
- The time you registered them
- Site visits and bookings against the buyer you brought
How buyers find a channel partner
The builder's own site usually wins its project's name. The searches around the project are yours to win.
New launches in the area they want to live in.: A page for each locality you sell in, listing every project there that you're empanelled for.
The home they want, in the place they want it.: Pages for each type of home, by area, written in the words buyers type.
Two projects side by side, or one project against its area.: Pages that compare honestly, with each project's registration details beside it.
Pre-launch, under construction or ready to move in.: Stage pages that stay current as each project moves towards possession.
A buyer asks an assistant which projects suit a family.: Clear pages with short answers and facts kept current are the ones these answers quote.
Built in
The rules every page keeps
A channel partner sells a builder's project. These rules keep you and the builder on the right side of RERA.
- Nothing online before registrationNot a page, not a teaser, not an enquiry form, until the project's RERA number is issued.
- Both numbers on every pageThe project's RERA number and the authority's website, with your agent number beside them.
- Only the builder's approved materialRenders, plans and claims come from the builder, labelled as they label them.
- Distances, not drive timesHow far, in kilometres. Never a promise of how long the drive takes.
- Every enquiry tagged by projectSo you know which project each buyer asked about, and can show it.
Forwards and listings, or your own site?
Keep the listings and the forwards. Your own site is the part that keeps working after the launch.
| Listings and forwards | Your own site | |
|---|---|---|
| Who owns the lead | The listing site, or whoever forwarded it last | You, from the first message |
| Who else gets it | Every partner showing the same project | Only you |
| What you can show the builder | A screenshot, if you kept one | The enquiry, the project and the time, on record |
| After the launch | The listing expires; the forward is buried in a chat | The pages keep working for the next project in that locality |
Use both. Build the part that stays yours.
What runs today
Already at work
- A broker's own portal, BengaluruA portal we built and run for a Bengaluru broker: 1,250+ property pages, locality pages and buyer guides, with their team posting listings themselves. Read the case studyLive
- The 3D master planA project's master plan a buyer can explore, with pictures on every pin. It runs today as a demo. Try the demoLive demo
- A sample new-launch siteA city site of upcoming projects we are building, with invented projects for now.In development
Questions channel partners ask
- What is a channel partner in real estate?
- A broker or firm empanelled by a builder to sell its projects, paid a commission on each booking they bring. A channel partner works with several builders at once, so their buyers can compare projects across them.
- Can I show a builder's project on my own site?
- Yes, once the project is registered under RERA and with the builder's approved material. The page carries the project's RERA number and the authority's website, with your agent number beside them. We don't put a project online before its registration.
- Do I need a separate site for every project?
- No. A project you sell on your own, or a large launch, can have its own site. For everything else, one new-launch site carries every project you're empanelled for, with locality and stage pages that list each one.
- Will my site rank for the project's name?
- Usually not above the builder's own site, and you don't need it to. You win the searches around the project: the locality, the type of home, the stage and the comparisons buyers make.
- How do I keep proof of the buyers I registered?
- Every enquiry on a site we build arrives with the project and the time. A CRM built to order keeps each buyer against the builder and project you registered them with, and records the site visits and the booking.
- What happens to the pages after a project sells out?
- They stay up, marked sold out, and point buyers to your next registered project in that locality. The locality and stage pages keep working for whatever you sell next.
Tell us what you sell. Get a written plan.
Tell us which builders you're empanelled with, which projects and where. Within 48 hours you get the plan in writing, with the price. Then decide.
Get a written planthe sites you need · the pages to start with · how buyers are recorded